Green Marketing [[electronic resource] ] : A Case Study of the Sub-Industry in Turkey / / by A. Kirgiz
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| Autore: |
Kirgiz A
|
| Titolo: |
Green Marketing [[electronic resource] ] : A Case Study of the Sub-Industry in Turkey / / by A. Kirgiz
|
| Pubblicazione: | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Pivot, , 2016 |
| Edizione: | 1st ed. 2016. |
| Descrizione fisica: | 1 online resource (172 p.) |
| Disciplina: | 658.8/02 |
| Soggetto topico: | Marketing |
| International business enterprises | |
| Business ethics | |
| Industrial management—Environmental aspects | |
| Environmental economics | |
| International Business | |
| Business Ethics | |
| Corporate Environmental Management | |
| Environmental Economics | |
| Sustainability Management | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover ; Half-Title ; Title; Copyright; Dedication; Contents; List of Figures; List of Images; List of Tables; Preface; Acknowledgments; List of Abbreviations; 1 Sustainable Green Marketing ; 2 Green Marketing Mix ; 3 Green Consumers and Marketing ; 4 Automotive Sub-Industry in Turkey ; 5 A Case Study from Turkey: Sa-ba ; References ; Index |
| Sommario/riassunto: | Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. |
| Titolo autorizzato: | Green Marketing |
| ISBN: | 1-137-53589-X |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910254938703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Palgrave pivot.